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MUMBAI: Setting yet another benchmark in the DTH sector, Dishtv, India's No. 1 direct-to-home company and part of the biggest media conglomerate – Zee group, announced a significant milestone of crossing 4.5 Million Customer mark thus consolidating its leadership position as the largest and most innovative DTH Company in India. Today, Dishtv is the leader in DTH sector with a market share of more than 53 per cent of the total subscriber base of 8 million. Dishtv's footprint covers 5400 towns across India bringing smiles to 23 million Indians. Today every 50th Indian out of the total population of 115 crore is enjoying the Dishtv experience.

To celebrate this significant achievement, Dishtv presented a Hyundai Verna Car to the 4.5th million customer. Shahrukh Khan, Brand Ambassador, Dishtv graced the occasion with his presence and handed over the keys of a new Hyundai Verna car to Mr. Subhajit Roy from Mumbai, the 4.5 millionth subscriber of dishtv during the celebration ceremony at Mumbai.

Speaking on the occasion, Shahrukh Khan said, "Dishtv values relationships and this initiative is an effort to reward the valued customers and appreciate their trust. Dishtv has always stood by its promise of pioneering vision, adherence to quality, technological innovations and breakthrough initiatives."

Speaking on the occasion, Mr. Jawahar Goel, Managing Director, Dishtv, said, "We are pleased to achieve the special milestone of 4.5 million happy customers. This landmark is testimony to the superior and affordable DTH services that we offer to all our customers across India. It is clearly the fastest growth achieved by any DTH service provider in the country. The 4.5 Million milestone is not just a significant one for Dishtv but also symbolizes the successful growth of the Indian DTH industry. Having achieved so much in so little time, gives us renewed energy to double our customer base in a much shorter time."

Dishtv has consistently set the benchmarks for the Indian DTH industry and it has redefined the business through marketing innovations, introduction of new generation value-added services and the highest standard of customer delivery.

Today, Dishtv offers its customers choice and superior value for money with a range of innovative value-added services backed by excellent customer service and a variety of 30 + a-la-carte Packs, ranging from Rs 15 + tax to Rs 55 + tax. These packs allow the consumer immense freedom of choice to the subscriber to customize his/ her channel bouquet to the maximum possible, with multiple permutations and combinations.

The company added a record 4.3 lakh subscribers in the month of October, 2008, breaking all its previous achievements.

Shahrukh Khan handing over the key of Hyundai Verna Car to Mr. Subhajit Roy from Mumbai.

[Alex]

Boomerang will be removed on 15th Feb 2009 from DishTV

[Love Guru]

Dish TV to remove two turner channels from 15 feb 2009. These are- TCM & Boomerang. A scroll is coming on both these channels

[Love Guru]

real channel will be avialable on dish tv from 2march

[Love Guru]

Dish TV to launch low-cost set-top boxes
Dish TV, the direct-to-home (DTH) arm of the Essel Group, plans to launch low-cost set-top boxes (STBs) and cheaper monthly subscription schemes to tap the 40 million non-cable and satellite television homes in India.

In addition, the company plans to launch premium STBs for home theatre owners, apart from offering live TV on-the-go to car owners, in the next 2-3 month, according to Jawahar Goel, managing director, Dish TV.

Dish TV has close to 50 lakh subscribers and is looking to add at least 20-25 lakh subscribers in 2009-10. Goel added that the company expects to post profits in the quarter ending March 31, 2009 for the first time.

"We believe the time is ripe for market segmentation and we are working on cheaper set-top boxes for Doordarshan homes," Goel said. He believes that the company will manage to gain at least 10 lakh subscribers from this segment alone.

There are an estimated 120-122 million TV homes, out of which 80 million subscribers are cable and satellite viewers while the balance are terrestrial TV homes. Most of the subscribers opting for DTH are cable and satellite TV viewers.

In the past, Dish TV had a tie-up with auto maker Ford to offer live television by fitting an STB and dish antennae on its premium SUV. The company is working on a smaller antennae and STB that can be mounted on any kind of vehicle.

Salil Kapoor, chief operating officer, Dish TV, said, "This STB will target consumers who are traveling long distance or driving in the city but want to keep in touch with a sporting event or news. The smaller set top boxes will have limited channel capacity but will ensure smooth signal."

[Love Guru]

Aiming to cash in on the upcoming general elections, direct-to-home (DTH) major Dish TV today said it has signed an advertising pact with the Bhartiya Janata Party (BJP) and is in discussion with other parties, including the Congress.

The Zee Group firm will advertise BJP's 'Strong Leader, Decisive Government' election campaign on their platform for the forthcoming general elections, Dish TV said in a statement.

"The Congress and other regional parties are also in touch with us for advertising their election campaigns on our platform," Dish TV Chief Operating Officer Salil Kapoor said.

The advertising campaign of BJP will have ad spots running on Dish TV's default landing interactive channel, apart from branding on the the News Active and Bhakti Active services.

"With over five million subscribers, Dish TV is filling the void in the advertising market by providing highly targeted medium to reach consumers within uncluttered advertising environment that easily distinguishes itself," Kapoor said

[Expert]

 Dish TV posts Apr-June net loss of Rs 63 crores
Update:

DTH service provider Dish TV narrowed its June quarter losses to Rs 63.17 crore from Rs 69.20 crore in the same period last year.

Total income of the company increased 23.35 per cent to Rs 304.30 crore for the first quarter of 2010-11 from Rs 246.68 crore for the corresponding period last fiscal, Dish TV said in a statement here today.

Dish TV added 0.64 million subscribers during the first quarter, at an average subscriber acquisition cost of Rs 2,147 compared to Rs 2,383 in the previous quarter.

"With this, the net subscriber base stood at 6.2 million as on June 30, 2010. The total market share stood at over 33 per cent in a six-operator market scenario," the statement said.

The total DTH subscriber base in the country at the end of the first quarter stood at an estimated 23 million.

The (DTH) category added 2.5 million subscribers in the first quarter of the current fiscal, moving closer to becoming the largest DTH market globally in terms of subscribers while maintaining its leadership position, Dish TV Chairman Subhash Chandra said.

The company remains focused on improving operating margins and target bottom-line profitability going forward, he added.

"Growth in subscriber numbers triggered operating leverage thus significantly reducing content cost as a percentage of revenues to a new low of 40 per cent," Jawahar Goel, Managing Director, Dish TV said.

The average revenue per user (ARPU) for the quarter was marginally up at Rs 139, he added.