Reliance Big TV is offering Multi-Dwelling Unit (MDU) installation service across India. The DTH service provider plans to drive large group deals in residential clusters, hospitality businesses and business parks through the MDU installations.
"MDUs are a natural extension of a DTH service. Our MDU service offers a perfect solution to residential complexes which are not too keen to have too many dish antennas peeking out of balconies and where the Line of Sight to the satellite is not very clear. As part of our marketing and sales strategy, the MDU service will help generate volumes in residential clusters," said Mahesh Prasad, president, Reliance Communications.
As part of its aggressive push to generate MDU volumes, Big TV has set up a dedicated pan-India network of 350 Direct Sales Agents (DSAs) and a 500-member installation team. It is conducting a series of road shows across India as part of its marketing efforts to generate awareness and drive subscription sales in these markets.
The MDU dish size varies between 90 cms and 120 cms depending on the number of households it services. Despite the common dish antenna being installed, each household will have the freedom to choose their own channel package.
The MDU is a customized DTH solution targeted to tap various sections of societies, commercial complexes, new township etc., where a single dish antenna can provide the DTH connection to multiple households. This circumvents the need for installing individual dish antennas for every household connection.
